\u203b\u524d\u56de\u306e\u8a18\u4e8b\u300c\u3010\u57fa\u790e\u304b\u3089\u5b66\u3076\u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u30116\u6708\u3068\u3044\u3048\u3070\u300c\u682a\u4e3b\u7dcf\u4f1a\u300d\u300d\u3092\u898b\u9003\u3057\u305f\u65b9\u306f\u307e\u305a\u3053\u3061\u3089\u304b\u3089\u3069\u3046\u305e\uff01<\/strong><\/a><\/p>\n\u3055\u3066\u3001<\/p>\n
\u6691\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u306d\u30027\u6708\uff0f\uff18\u6708\u3068\u3044\u3048\u3070\u3001\u500b\u4eba\u6d88\u8cbb\u3002<\/p>\n
\u4f11\u6687\u3067\u65c5\u884c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u98f2\u98df\u3067\u306f\u307e\u305a\u30d3\u30fc\u30eb\u304c\u7f8e\u5473\u3057\u3044\u3002\u30b9\u30a4\u30ab\u3084\u30e1\u30ed\u30f3\u3001\u679d\u8c46\u304b\u3089\u9c3b\u307e\u3067\u7f8e\u5473\u3057\u3044\u3082\u306e\u304c\u6ca2\u5c71\u3002\u6c57\u3092\u304b\u304f\u306e\u3067\u7740\u308b\u3082\u306e\u306e\u6570\u3082\u5897\u3048\u307e\u3059\u3002\u51b7\u623f\u306b\u6d77\u6c34\u6d74\u3084\u30d7\u30fc\u30eb\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n
\u305d\u3053\u3067\u3001\u590f\u306e\u5546\u6226\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306fMarketing<\/strong>\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u6210\u8981\u7d20\u306b\u3064\u3044\u3066<\/h2>\n
Marketing\u306e\u610f\u5473\u306f\u5e83\u304f\u3066\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u306e\u5168\u3066\u304cMarketing\u306e\u4e16\u754c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
(\u4ee5\u4e0b\u306e\u540d\u8a5e\u3067\u3001\u7dd1\u8272\u304c\u52a0\u7b97\u540d\u8a5e<\/span>\u3001\u30d4\u30f3\u30af\u304c\u4e0d\u53ef\u7b97\u540d\u8a5e\u3001<\/span>\u3069\u3061\u3089\u3082\u3042\u308a\u304c\u7d2b\u8272<\/span><\/span>\u3067\u3059)\uff1a<\/p>\n\uff11. Marketing Research<\/span><\/strong><\/h3>\n\u300c\u5e02\u5834\u8abf\u67fb\uff0f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u300d\u8ca9\u58f2\u8a08\u753b\u3092\u7acb\u3066\u308b\u306b\u306f\u3053\u308c\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30d3\u30b8\u30cd\u30b9\u306e\u5e02\u5834\u3001\u3064\u307e\u308a\u9867\u5ba2\u306e\u55dc\u597d\u3084\u884c\u52d5\u3001\u8003\u3048\u65b9\u306a\u3069\u3092\u8abf\u3079\u306a\u3044\u3068\u3001\u884c\u304d\u5f53\u305f\u308a\u3070\u3063\u305f\u308a\u3067\u88fd\u54c1\u306e\u751f\u7523\u3084\u30b5\u30fc\u30d3\u30b9\u8981\u54e1\u306e\u6559\u80b2\u3082\u4e0a\u624b\u304f\u3044\u304d\u307e\u305b\u3093\u3057\u3001\u8ca9\u58f2\u8a08\u753b\u306b\u624b\u3092\u3064\u3051\u308c\u307e\u305b\u3093\u3002<\/p>\n
2. Marketing strategy<\/span>\u00a0<\/strong><\/h3>\n\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\u9867\u5ba2 [\u3042\u3089\u3086\u308b\u9867\u5ba2= a customer<\/span>\uff0f\u30b5\u30fc\u30d3\u30b9\u696d\u306e\u9867\u5ba2= a client<\/span>\uff0f\u30db\u30c6\u30eb\u307e\u305f\u306f\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u9867\u5ba2= a guest (\u4ed6\u306e\u696d\u7a2e\u3067\u306f a customer\u3067\u3001\u500b\u4eba\u306e\u304a\u5ba2\u3055\u3093\u304b\u30db\u30c6\u30eb\u307e\u305f\u306f\u30ec\u30b9\u30c8\u30e9\u30f3\u4ee5\u5916\u306e\u304a\u5ba2\u3067a guest\u306f\u4f7f\u308f\u308c\u307e\u305b\u3093<\/span><\/span>)]<\/span>\u3084\u7af6\u4e89\u76f8\u624b [an competitor]<\/span>\u3001\u898f\u5236\u3084\u8ca9\u58f2\u6a5f\u4f1a\u3001\u30b3\u30b9\u30c8\u3068\u4e88\u7b97\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30a4\u30e1\u30fc\u30b8\u4f5c\u308a(branding<\/span>)\u3060\u3051\u306b\u9650\u3089\u305a\u30d3\u30b8\u30cd\u30b9\u3092\u9032\u3081\u308b\u306b\u306f\u3053\u308c\u3089\u306e\u8a08\u753b\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n3. Sales channels\/distribution\u00a0<\/span><\/strong><\/h3>\n\u300c\u8ca9\u58f2\u7db2\u300d\u8ca9\u58f2\u306b\u306f\u6d41\u901a\u304c\u5fc5\u8981\u3067\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u904b\u3093\u3067\u3001\u77e5\u3089\u305b\u3066\u3001\u898b\u305b\u3066\u805e\u304b\u305b\u308b\u3001\u8a66\u4f9b\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3001\u9078\u3093\u3067\u3082\u3089\u3046\u306a\u3069\u3068\u3066\u3082\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002\u81ea\u524d\u307e\u305f\u306f\u4ed6\u793e\u306e\u5c0f\u58f2\u5e97\u8217 [a retailer<\/span> = \u5c0f\u58f2\u696d\u8005]\u3001Amazon\u306e\u69d8\u306a\u30a6\u30a8\u30d6\u4e0a\u306e\u8cb7\u3044\u7269\u30b5\u30a4\u30c8 [a shopping site]<\/span><\/span> \u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n\u65c5\u884c\u3084\u91d1\u878d\u6a5f\u95a2\u3067\u3082\u81ea\u524d\u306e\u5e97\u8217\u3084\u3001\u5916\u90e8\u696d\u8005\u306b\u3088\u308b\u4ee3\u7406\u5e97[a sales agent<\/span>]\u304c\u3044\u307e\u3059\u3002\u91d1\u878d\u696d\u306e\u8ca9\u58f2\u4ee3\u884c\u696d\u306fa broker<\/span>\u304c\u4f7f\u308f\u308c\u307e\u3059[\u4f8b: an insurance broker [<\/span><\/span>\u4fdd\u967a\u4ee3\u7406\u5e97]\/ a mortgage broker<\/span> [\u4f4f\u5b85\u30ed\u30fc\u30f3\u624b\u7d9a\u304d\u696d\u8005]\/ a sharebroker<\/span>\/stockbroker<\/span> (\u524d\u8005\u304c\u82f1\u56fd\u82f1\u8a9e\u3067\u5f8c\u8005\u304c\u7c73\u56fd\u82f1\u8a9e\u3002\u610f\u5473\u306f\u682a\u5f0f\u58f2\u8cb7\u4ee3\u884c\u696d\u8005[\u8a3c\u5238\u4f1a\u793e\u306e\u91d1\u878d\u5546\u54c1\u306e\u4e00\u3064)]]\u3002<\/p>\n\u307e\u305f\u88fd\u54c1\u306b\u3064\u3044\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306b\u6e21\u308b\u307e\u3067\u306e\u5378\u696d\u52d9[\u4ef2\u4ecb\u696d\u8005= an intermediary]<\/span><\/span>\u3084\u904b\u8f38 [shipping (<\/span><\/span>\u5927\u304d\u3044\u3082\u306e\uff09\/a carrier <\/span>(\u5b85\u6025\u4fbf\u306a\u3069\u306e\u5c0f\u7269\u3092\u542b\u3080\u914d\u9054\u696d\u8005)]\u3082sales distribution\u306e\u4e00\u90e8\u3067\u3059\u3002\u66f4\u306b\u3001\u3053\u3053\u3067\u306f\u3001\u4e3b\u306a\u5546\u54c1\u306e\u4ed6\u306b\u3082\u4ed8\u968f\u5546\u54c1 [an accessory]<\/span><\/span>\u3001\u4fdd\u967a [insurance<\/span>]\u3001\u4fee\u7406 [repair<\/span>]\u306a\u3069\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3082\u540c\u6642\u306b\u58f2\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n4. Advertising<\/span> <\/strong><\/h3>\n\u5ba3\u4f1d\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5ba3\u4f1d\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u65e5\u672c\u4eba\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u77e5\u3089\u306a\u3044\u82f1\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u30b9\u30d4\u30fc\u30ab\u30fc\u3067\u3082\u305d\u3046\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u3072\u3068\u306f\u6ca2\u5c71\u3044\u307e\u3059\u3002\u5ba3\u4f1d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
5. Sales<\/span>\u00a0<\/strong><\/h3>\n\u3053\u308c\u306f\u3001\u5e97\u8217\u306e\u5916\u306b\u3067\u3066\u3001\u307e\u305f\u306f\u5e97\u8217\u306e\u4e2d\u3068\u5916\u3067\u8ca9\u58f2\u3092\u3059\u308b\u65e5\u672c\u8a9e\u306e\u30bb\u30fc\u30eb\u30b9\u3067\u8aac\u660e\u3067\u304d\u308b\u696d\u52d9\u3067\u3001\u3053\u308c\u3082marketing\u306e\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
Informal\u8868\u73fe\u3067\u3059\u304c\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5225\u306e\u696d\u8005\u306b\u58f2\u308b\u8ca9\u58f2\u3092B2B sales (business – to – business sales)<\/span>\u3068\u8a00\u3044\u3001\u9867\u5ba2\u306b\u58f2\u308b\u8ca9\u58f2\u3092B2C sales (business – to – consumer sales)<\/span>\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n6. Sales promotion<\/strong><\/span><\/h3>\n\u8ca9\u58f2\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3002\u671f\u9593\uff0f\u6642\u9593\u3084\u5834\u6240\u306a\u3069\u3092\u6c7a\u3081\u3066\u3001\u8ca9\u58f2\u4fa1\u683c\u306e\u5272\u5f15\u3084\u7279\u5225\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b\u306e\u304c\u6700\u3082\u4e00\u822c\u7684\u3067\u3059\u304c\u3001\u4ed6\u306b\u3082\u30af\u30b8\u304c\u5f53\u305f\u308b\u3001\u6709\u540d\u4eba\u3092\u547c\u3076\u3001\u98f2\u98df\u5e97\u306a\u3069\u306e\u697d\u5668\u6f14\u594f\u30b5\u30fc\u30d3\u30b9\u3001\u304a\u83d3\u5b50\u3092\u914d\u308b\u306a\u3069\u306e\u4f55\u3089\u304b\u306e\u8ca9\u58f2\u4f01\u753b\u3067\u3059\u3002\u5272\u5f15\u3057\u3066\u5927\u91cf\u306b\u58f2\u308b\u50ac\u3057\u306esales promotion\u306f\u3001a clearance sale<\/span>\u307e\u305f\u306fa bargain<\/span>\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n <\/p>\n
\u3044\u304b\u304c\u3067\u3057\u305f\u304b\uff1f<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e45\u5e83\u3044\u4e16\u754c\u89b3\u304c\u3064\u304b\u3081\u3066\u3082\u3089\u3048\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u7686\u3055\u307e\u3001\u3053\u3093\u306b\u3061\u306f\uff01 \u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u306e\u57fa\u672c\u3092\u5b66\u3079\u308b\u8a18\u4e8b\u3092\u30b7\u30ea\u30fc\u30ba\u3067\u304a\u5c4a\u3051\u3057\u3066\u3044\u307e\u3059\u3002 \u203b\u524d\u56de\u306e\u8a18\u4e8b\u300c\u3010\u57fa\u790e\u304b\u3089\u5b66\u3076\u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u30116\u6708\u3068\u3044\u3048\u3070\u300c\u682a\u4e3b\u7dcf\u4f1a\u300d\u300d\u3092\u898b\u9003\u3057\u305f\u65b9\u306f\u307e\u305a\u3053\u3061\u3089\u304b\u3089\u3069\u3046\u305e\uff01 \u3055\u3066\u3001 \u6691\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u306d\u30027\u6708\uff0f\uff18\u6708\u3068\u3044\u3048\u3070\u3001\u500b\u4eba\u6d88\u8cbb\u3002 \u4f11\u6687\u3067\u65c5\u884c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u98f2\u98df\u3067\u306f\u307e\u305a\u30d3\u30fc\u30eb\u304c\u7f8e\u5473\u3057\u3044\u3002\u30b9\u30a4\u30ab\u3084\u30e1\u30ed\u30f3\u3001\u679d\u8c46\u304b\u3089\u9c3b\u307e\u3067\u7f8e\u5473\u3057\u3044\u3082\u306e\u304c\u6ca2\u5c71\u3002\u6c57\u3092\u304b\u304f\u306e\u3067\u7740\u308b\u3082\u306e\u306e\u6570\u3082\u5897\u3048\u307e\u3059\u3002\u51b7\u623f\u306b\u6d77…<\/p>\n","protected":false},"author":70,"featured_media":19776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[798],"tags":[145,734],"class_list":{"0":"post-19755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-145","9":"tag-734","10":"article cf"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/19755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/comments?post=19755"}],"version-history":[{"count":11,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/19755\/revisions"}],"predecessor-version":[{"id":19904,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/19755\/revisions\/19904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/media\/19776"}],"wp:attachment":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/media?parent=19755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/categories?post=19755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/tags?post=19755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}