{"id":18689,"date":"2023-09-19T01:00:31","date_gmt":"2023-09-18T16:00:31","guid":{"rendered":"https:\/\/www.fruitfulenglish.com\/blog\/?p=18689"},"modified":"2023-09-14T21:52:45","modified_gmt":"2023-09-14T12:52:45","slug":"shin-30","status":"publish","type":"post","link":"https:\/\/www.fruitfulenglish.com\/blog\/shin-30\/","title":{"rendered":"\u3010\u5f79\u306b\u7acb\u3064\u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u5b66\u7fd2\u3011\u300c\u3084\u3063\u3071\u308a\u4eba\u3060\u306d\u3002\u300d\u6226\u7565\u306b\u3064\u3044\u3066\uff08\uff13\uff09"},"content":{"rendered":"<p>\u307f\u306a\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002\u8b1b\u5e2b\u306eShinichi\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u300c\u6226\u7565\u300d\u306b\u3064\u3044\u3066\u8a9e\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u30c6\u30fc\u30de\u306f\u4f01\u696d\u9593\u306e\u7af6\u5408\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.fruitfulenglish.com\/blog\/shin-29\/\" target=\"_blank\" rel=\"noopener\"><strong>\u524d\u56de\u306e\u8a18\u4e8b\u300c\u3010\u5f79\u306b\u7acb\u3064\u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u5b66\u7fd2\u3011\u300c\u3084\u3063\u3071\u308a\u4eba\u3060\u306d\u3002\u300d\u6226\u7565\u306b\u3064\u3044\u3066\uff082\uff09\u300d\u3092\u898b\u9003\u3057\u305f\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u3069\u3046\u305e\u3002<\/strong><\/a><\/p>\n<h2>\uff11\uff0c\u4f01\u696d\u9593\u7af6\u4e89\u306b\u3064\u3044\u3066<\/h2>\n<p>\u4f1a\u793e\u304c\u58f2\u308a\u4e0a\u3052\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u4e00\u3064\u306e\u5927\u304d\u306a\u969c\u5bb3\u7269\u306f\u3001\u7af6\u5408\u76f8\u624b\u306e\u4f01\u696d\u306e\u5b58\u5728\u3067\u3059\u3002\u307e\u305a\u3053\u308c\u306b\u95a2\u9023\u3059\u308b\u7528\u8a9e\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u7af6\u5408\uff1a<span style=\"color: #0000ff;\">competition<\/span><\/h3>\n<p>&#8211; \u4e0d\u53ef\u7b97\u540d\u8a5e\u3067\u3059\u3002\u5b9a\u51a0\u8a5e\u306ea\/an\u3092\u4ed8\u3051\u3089\u308c\u305a\u3001\u8907\u6570\u5f62\u306b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f7f\u7528\u4f8b<\/p>\n<p><span style=\"color: #0000ff;\">competition between<\/span>:<\/p>\n<p>There is severe competition between Company A and us.\u300cA\u793e\u3068\u6211\u3005\u306b\u306f\u53b3\u3057\u3044\u7af6\u4e89\u304c\u3042\u308b\u3002\u300d<\/p>\n<p><span style=\"color: #0000ff;\">competition in<\/span>:<\/p>\n<p>Competition in the automobile industry of this country is too fierce.\u300c\u3053\u306e\u56fd\u306e\u81ea\u52d5\u8eca\u7523\u696d\u306e\u7af6\u4e89\u306f\u3001\u6fc0\u3057\u3059\u304e\u308b\u3002\u300d<\/p>\n<h3>\u7af6\u5408\u76f8\u624b:<span style=\"color: #0000ff;\"> competitor<\/span><\/h3>\n<p>&#8211; \u3053\u3061\u3089\u306f\u53ef\u7b97\u540d\u8a5e\u3067\u3059\u3002<\/p>\n<p>\u4f7f\u7528\u4f8b<\/p>\n<p><span style=\"color: #0000ff;\">a major\/main competitor<\/span>:<\/p>\n<p>Company B is our main competitor but is so large that it should not think we are its competitor.\u300cB\u793e\u306f\u3001\u6211\u3005\u306e\u4e3b\u8981\u306a\u7af6\u5408\u76f8\u624b\u3067\u3042\u308b\u304c\u3001\u5de8\u5927\u306a\u305f\u3081\u6211\u3005\u3092\u7af6\u5408\u76f8\u624b\u3060\u3068\u8003\u3048\u3066\u3044\u306a\u3044\u306f\u305a\u3060\u3002\u300d<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00a0 \uff12\uff0c\u7af6\u5408\u6226\u7565\u306e\u7acb\u3066\u65b9<\/h2>\n<h3>(a) Knowing your customers<\/h3>\n<p>&#8211; \u307e\u305a\u3001\u81ea\u793e\u306e\u9867\u5ba2\u306f\u3069\u306e\u69d8\u306a\u5c64\u3067\u3042\u308b\u304b\u306e\u3092\u8003\u3048\u307e\u3059\u3002\u5225\u306e\u8a00\u8449\u3067\u8a00\u3048\u3070\u3001\u3069\u306e\u5e02\u5834\u3067\u4f01\u696d\u9593\u7af6\u5408\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u306e\u3092\u77e5\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u571f\u4ff5\u304c\u9055\u3048\u3070\u7af6\u5408\u306f\u8d77\u3053\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>(b) Understanding the competition<\/h3>\n<p>&#8211; \u540c\u3058\u5e02\u5834\u3067\u7af6\u5408\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u3092\u8abf\u3079\u307e\u3059\u3002\u76f8\u624b\u306f\u3001\u3088\u308a\u5b89\u4fa1\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3001\u8cea\u304c\u9ad8\u3044\u3001\u5ba3\u4f1d\u304c\u4e0a\u624b\u3044\u3001\u5927\u578b\u9867\u5ba2\u3092\u6301\u3063\u3066\u3044\u308b\u306a\u3069\u3002<\/p>\n<h3>(c) What your weakness and strength is<\/h3>\n<p>&#8211; \u81ea\u793e\u306e\u5f31\u307f\u306f\u4f55\u304b\u3001\u5f37\u307f\u306f\u4f55\u3092\u3064\u304b\u307f\u307e\u3059\u3002\u5f31\u307f\u3092\u4ed6\u793e\u304b\u3089\u72d9\u308f\u308c\u306a\u3044\u69d8\u306b\u3057\u3066\u3001\u5f37\u307f\u3092\u6301\u3063\u3066\u4ed6\u793e\u306b\u7af6\u308a\u52dd\u3064\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3>(d) Cooperation and collaboration<\/h3>\n<p>&#8211; \u6628\u65e5\u306e\u6575\u306f\u4eca\u65e5\u306e\u4ef2\u9593\u3002\u500b\u3005\u306e\u5225\u306e\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u5354\u696d\u3059\u308b<span style=\"color: #0000ff;\">cooperation<\/span>\u3001\u307e\u305f\u306f\u540c\u3058\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3088\u308a\u8fd1\u3044\u95a2\u4fc2\u3067\u5354\u696d\u3059\u308b<span style=\"color: #0000ff;\">collabaration<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u5354\u696d\u306f\u4ee5\u4e0b\u306e\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u2460<span style=\"color: #0000ff;\">strategic alliance<\/span><\/strong>: 2\u793e\u307e\u305f\u306f\u8907\u6570\u306e\u4f01\u696d\u304c\u5171\u901a\u306e\u76ee\u7684\u3092\u6301\u3063\u3066\u5354\u696d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7d4c\u55b6\u6a29\u306f\u305d\u308c\u305e\u308c\u306e\u4f01\u696d\u304c\u6301\u3061\u305d\u308c\u305e\u308c\u306e\u6c7a\u5b9a\u3067\u95a2\u4fc2\u3092\u90fd\u5ea6\u5909\u3048\u3066\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u81ea\u793e\u304c\u6301\u305f\u306a\u3044\u60c5\u5831\u3001\u6280\u80fd\u3084\u6280\u8853\u306a\u3069\u306e\u5f37\u307f\u3092\u4ed6\u793e\u306b\u983c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u8ca9\u58f2\u4f01\u753b(<span style=\"color: #0000ff;\">marketing campaign<\/span>\uff09\u3084\u8ca9\u58f2\u7db2(<span style=\"color: #0000ff;\">distribution channel<\/span>)\u306e\u878d\u5408\u306a\u3069\u3067\u52b9\u7387\u5316\u3084\u5e02\u5834\u958b\u62d3\u306a\u3069\u304c\u4f8b\u3067\u3059\u3002<\/p>\n<p><strong>\u2461<span style=\"color: #0000ff;\"> joint venture<\/span>:<\/strong> 2\u793e\u307e\u305f\u306f\u8907\u6570\u306e\u4f01\u696d\u304c\u6cd5\u7684\u306b\u72ec\u7acb\u3057\u305f\u7d44\u7e54\u3092\u4f5c\u308a\u5171\u901a\u306e\u76ee\u6a19\u3092\u6301\u3063\u3066\u4e8b\u696d\u3092\u9032\u3081\u308b\u3082\u306e\u3067\u3059\u3002\u65b0\u5546\u54c1\u306e\u7814\u7a76\u958b\u767a(= R&amp;D = research and development) \u3084\u65b0\u898f\u5e02\u5834\u306e\u958b\u62d3\u306a\u3069\u304c\u4ee3\u8868\u7684\u3067\u3059\u3002\u4f01\u696d\u9593\u306e\u5951\u7d04\u306b\u57fa\u3065\u304f\u904b\u55b6\u304c\u70ba\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>(e) Preparation of strategies<\/h3>\n<p>&#8211; \u9069\u5f53\u306a\u6226\u7565\u3092\u7df4\u308a\u307e\u3059\u3002<\/p>\n<p>\u2460\u4e0a\u8a18\u306e(a)\/(b)\/(c)\u3067\u81ea\u793e\u3084\u696d\u754c\u306a\u3069\u306e\u72b6\u6cc1\u3092\u63b4\u307f\u53d6\u3063\u3066\u3001\u4ed6\u8005\u3068\u306f\u5168\u304f\u9055\u3046\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u72ec\u7279\u306e\u9b45\u529b\u3092\u767a\u63ee\u3057\u3066\u3001\u5f37\u307f\u3092\u5168\u9762\u306b\u62bc\u3057\u51fa\u3057\u3066\u7af6\u5408\u306e\u4e2d\u3067\u7af6\u308a\u52dd\u3068\u3046\u3068\u3059\u308b\u306e\u304c<span style=\"color: #0000ff;\">differentiation strategy<\/span>\u3067\u3059\u3002\u3042\u308b\u7a0b\u5ea6\u9ad8\u3044\u5024\u6bb5\u8a2d\u5b9a\u3067\u3082\u8ca9\u58f2\u53ef\u80fd\u3067\u3042\u308c\u3070\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u2461<span style=\"color: #0000ff;\"> differentiation stategy<\/span>\u306e\u69d8\u306b\u3001\u72ec\u7279\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5f37\u307f\u304c\u3042\u308c\u3070\u3001\u5e02\u5834\u306f\u5c0f\u3055\u304f\u3066\u3082\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u5c64(niche market)\u304c\u3042\u308c\u3070\u3001\u5e02\u5834\u304c\u72ed\u304f\u3066\u3082\u3055\u3089\u306b\u9ad8\u3044\u3042\u308b\u7a0b\u5ea6\u306e\u5024\u6bb5\u8a2d\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u30ea\u307e\u3059\u3002\u3053\u308c\u304c<span style=\"color: #0000ff;\">differentiation focus strategy<\/span>\u3067\u3059\u3002<\/p>\n<p>\u2462\u3059\u3067\u306b\u8ca0\u50b5\u306e\u8fd4\u6e08\u3092\u7d42\u3048\u305f\u5de5\u5834\u3084\u8ca9\u58f2\u7db2\u304c\u3042\u308b\u3001\u4eba\u54e1\u3092\u591a\u304f\u63a1\u7528\u305b\u305a\u3068\u3082IT\u30b7\u30b9\u30c6\u30e0\u3084\u30ed\u30dc\u30c3\u30c8\u3067\u696d\u52d9\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u306a\u3069\u3001\u8cbb\u7528\u3092\u3042\u307e\u308a\u304b\u3051\u306a\u3044\u3068\u8ca9\u58f2\u4fa1\u683c\u3092\u4e0b\u3052\u3066\u5927\u91cf\u306b\u8ca9\u58f2\u3092\u3059\u308c\u3070\u8584\u5229\u591a\u58f2\u304c\u3067\u304d\u308b\u3068\u3044\u3046<span style=\"color: #0000ff;\">cost leadership strategy<\/span>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u2463<span style=\"color: #0000ff;\"><strong> cost leadership strategy<\/strong><\/span>\u306e\u69d8\u306b\u8cbb\u7528\u3092\u4f4e\u6e1b\u3067\u304d\u308b\u529b\u304c\u3042\u3063\u3066\u5b9a\u984d\u306e\u5024\u6bb5\u8a2d\u5b9a\u3067\u7279\u5b9a\u306e\u5e02\u5834\u3092\u5e2d\u5dfb\u3057\u3066\u3057\u307e\u3046\u6226\u7565\u3082\u3042\u308a\u307e\u3059\u3002<span style=\"color: #0000ff;\">cost focus stategy<\/span>\u3067\u3059\u3002<\/p>\n<p>\u2464 \u305d\u306e\u4f01\u696d\u306e\u540d\u524d\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5546\u6a19\u306a\u3069\u306b\u9867\u5ba2\u304c\u9ad8\u3044\u611b\u7740\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u5ba3\u4f1d\u3084\u8ca9\u58f2\u65b9\u6cd5\u306b\u304a\u91d1\u3092\u304b\u3051\u305a\u9577\u671f\u306b\u6e21\u308b\u8ca9\u58f2\u3092\u53ef\u80fd\u306b\u3059\u308b\u306e\u304c\u3001<span style=\"color: #0000ff;\">branding strategy<\/span>\u3067\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306e\u9ad8\u3055\u30c7\u30b6\u30a4\u30f3\u306e\u826f\u3055\u3084\u4ed6\u306e\u4f55\u304b\u304c\u72ec\u7279\u3067\u3042\u308b\u3053\u3068(\u30c9\u30a4\u30c4\u8eca\u306ePorche\u306e\u69d8\u306b\u8cea\u3082\u30c7\u30b6\u30a4\u30f3\u3082\u6700\u9ad8\u3067\u3042\u308b\u306a\u3069\uff09\u3001\u30ca\u30a4\u30ad\u306eMichael Jordan\u306e\u3088\u3046\u306a\u6709\u540d\u4eba\u3084\u30c1\u30a7\u30c3\u30af\u30de\u30fc\u30af\u306e\u69d8\u306a\u30ca\u30a4\u30ad\u306e\u30ed\u30b4\u306a\u3069\u304c\u4f8b\u3067\u3059\u3002\u5024\u6bb5\u8a2d\u5b9a\u3092\u9ad8\u3081\u306b\u3059\u308b\u306e\u3082\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u2465 (d)\u3082\u5354\u696d\u6226\u7565\u306e\u4f8b\u3067\u3059\u3002\u4ed6\u306b\u3001\u81ea\u793e\u3068\u4ed6\u793e\u304c\u624b\u3092\u53d6\u308a\u5408\u3063\u3066\u3088\u308a\u5927\u304d\u306a\u4f01\u696d\u3092\u5f62\u6210\u3059\u308b\u304c\u4ed6\u793e\u306e\u682a\u5f0f\u3092\u5927\u91cf\u306b\u8cb7\u3063\u3066\u4f01\u696d\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3066\u81ea\u793e\u306e\u3082\u306e\u306b\u3057\u3066\u3057\u307e\u3046\u8cb7\u53ce\uff08\u682a\u5f0f\u306e50\uff05\u4ee5\u4e0a\u3092\u7372\u5f97\u3059\u308b\u3068\u7d4c\u55b6\u6a29\u304c\u78ba\u7acb\u3057\u307e\u3059\uff09\u3082\u3042\u308a\u307e\u3059\u3002\u7528\u8a9e\u3068\u3057\u3066\u306f\u3001<span style=\"color: #0000ff;\">M&amp;A (merger and acquisition)<\/span>\u300c\u4f01\u696d\u5408\u4f75\u3068\u4f01\u696d\u8cb7\u53ce\u300d\u3067\u3059\u3002<\/p>\n<p>\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u307e\u3060\u7d9a\u304d\u307e\u3059\u3002<\/p>\n<p>\u6b21\u56de\u3082\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u307f\u306a\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002\u8b1b\u5e2b\u306eShinichi\u3067\u3059\u3002 \u4eca\u56de\u306f\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u300c\u6226\u7565\u300d\u306b\u3064\u3044\u3066\u8a9e\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u30c6\u30fc\u30de\u306f\u4f01\u696d\u9593\u306e\u7af6\u5408\u3067\u3059\u3002 \u524d\u56de\u306e\u8a18\u4e8b\u300c\u3010\u5f79\u306b\u7acb\u3064\u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u5b66\u7fd2\u3011\u300c\u3084\u3063\u3071\u308a\u4eba\u3060\u306d\u3002\u300d\u6226\u7565\u306b\u3064\u3044\u3066\uff082\uff09\u300d\u3092\u898b\u9003\u3057\u305f\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u3069\u3046\u305e\u3002 \uff11\uff0c\u4f01\u696d\u9593\u7af6\u4e89\u306b\u3064\u3044\u3066 \u4f1a\u793e\u304c\u58f2\u308a\u4e0a\u3052\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u4e00\u3064\u306e\u5927\u304d\u306a\u969c\u5bb3\u7269\u306f\u3001\u7af6\u5408\u76f8\u624b\u306e\u4f01\u696d\u306e\u5b58\u5728\u3067\u3059\u3002\u307e\u305a\u3053\u308c\u306b\u95a2\u9023\u3059\u308b\u7528\u8a9e\u3092&#8230;<\/p>\n","protected":false},"author":70,"featured_media":18729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[798],"tags":[145,1423,614,130],"class_list":{"0":"post-18689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-145","9":"tag-1423","10":"tag-614","11":"tag-130","12":"article cf"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/18689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/comments?post=18689"}],"version-history":[{"count":13,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/18689\/revisions"}],"predecessor-version":[{"id":18728,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/18689\/revisions\/18728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/media\/18729"}],"wp:attachment":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/media?parent=18689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/categories?post=18689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/tags?post=18689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}