https:\/\/theconversation.com\/chatgpt-could-be-a-game-changer-for-marketers-but-it-wont-replace-humans-any-time-soon-198053<\/b><\/a><\/p>\nJanuary 22, 2023 The conversation\u00a0<\/b><\/p>\n
<\/p>\n
\u82f1\u8a9e\u5b66\u7fd2\u7d20\u6750\u3068\u3057\u3066\u91cd\u8981(\u81ea\u5206\u306e\u82f1\u8a9e\u306b\u53d6\u308a\u8fbc\u307f\u305f\u3044\u8868\u73fe)<\/b>\u306a\u7b87\u6240\u3092<\/span>\u592a\u5b57<\/b>\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\u00a0\u30bf\u30a4\u30c8\u30eb\uff1a<\/span><\/p>\nChatGPT could be a game-changer for marketers, but it won\u2019t replace humans any time soon \u00a0<\/strong> <\/span><\/p>\nChatGPT\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u753b\u671f\u7684\u306a\u5b58\u5728\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3059\u3050\u306b\u4eba\u9593\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n <\/p>\n
Possibilities of ChatGPT<\/span><\/h3>\nIn its current form<\/b>, ChatGPT cannot replace the human factor in marketing, but it could support content creation, enhance customer service, automate repetitive tasks and support data analysis.<\/span><\/p>\n <\/p>\n
ChatGPT\u306e\u53ef\u80fd\u6027<\/span><\/h3>\n\u73fe\u72b6\u3067\u306f\u3001<\/b>ChatGPT\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4eba\u9593\u306e\u8981\u7d20\u3092\u4ee3\u66ff\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u30b5\u30dd\u30fc\u30c8\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316\u3001\u53cd\u5fa9\u30bf\u30b9\u30af\u306e\u81ea\u52d5\u5316\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u306f\u53ef\u80fd\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\nLimitations of ChatGPT<\/span><\/h3>\nWhile the wide range of possibilities for enhancing marketing processes with ChatGPT are <\/span>enticing<\/b>, it is important for businesses to know about some key limitations and when to limit or avoid using ChatGPT in business operations.<\/span><\/p>\nChatGPT\u306e\u5236\u9650\u4e8b\u9805<\/span><\/h3>\nChatGPT\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u5f37\u5316\u306e\u5e45\u5e83\u3044\u53ef\u80fd\u6027\u306f<\/span>\u9b45\u529b\u7684\u3067<\/b>\u3059\u304c\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u5236\u9650\u3068\u3001\u696d\u52d9\u3067\u306eChatGPT\u306e\u4f7f\u7528\u3092\u5236\u9650\u307e\u305f\u306f\u56de\u907f\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n <\/p>\n
-Emotional intelligence:<\/strong> ChatGPT provides <\/span>a state of the art<\/b> human-like response and content. However, it is important to be aware that the tool is only human-like. Similar to traditional challenges with chatbots, the degree of human-likeness will be essential for process enhancement and content creation.<\/span><\/p>\n-\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3002<\/strong>ChatGPT\u306f\u3001<\/span>\u6700\u5148\u7aef\u306e<\/b>\u4eba\u9593\u306e\u3088\u3046\u306a\u5fdc\u7b54\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3042\u304f\u307e\u3067\u4eba\u9593\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5f93\u6765\u306e\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306e\u8ab2\u984c\u3068\u540c\u69d8\u306b\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u5f37\u5316\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306b\u306f\u3001\u4eba\u9593\u3089\u3057\u3055\u306e\u5ea6\u5408\u3044\u304c\u4e0d\u53ef\u6b20\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n <\/p>\n
Marketers could use ChatGPT to enhance customer experience, but without humans to provide relevancy, character, experience and personal connection, it will be challenging to <\/span>fully capitalize on<\/b> ChatGPT. Relying on ChatGPT to build customer connections and engagement without the involvement of humans may <\/span>diminish<\/b> meaningful customer connection instead of enhancing it.<\/span><\/p>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fChatGPT\u3092\u5229\u7528\u3057\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u95a2\u9023\u6027\u3001\u6027\u683c\u3001\u7d4c\u9a13\u3001\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u63d0\u4f9b\u3059\u308b\u4eba\u9593\u304c\u3044\u306a\u3051\u308c\u3070\u3001ChatGPT\u3092<\/span>\u5341\u5206\u306b\u6d3b\u7528\u3059\u308b<\/b>\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002\u4eba\u9593\u304c\u95a2\u4e0e\u305b\u305a\u3001ChatGPT\u306b\u983c\u3063\u3066\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3084<\/span>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/span>\u3092\u69cb\u7bc9\u3059\u308b\u3068\u3001\u6709\u610f\u7fa9\u306a\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u9ad8\u3081\u308b\u3069\u3053\u308d\u304b\u3001\u9006\u306b\u6e1b\u5c11<\/strong><\/span>\u3055\u305b\u308b<\/b>\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/span><\/p>\n <\/p>\n
-Accuracy:<\/strong> While the marketing content may appear logical, it is important to note that ChatGPT is <\/span>not error free <\/b>and may provide incorrect and illogical answers. Marketers need to review and <\/span>validate the content<\/b> generated by ChatGPT to avoid possible errors and ensure consistency with brand message and image.<\/span><\/p>\n-\u6b63\u78ba\u6027\u3002<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8ad6\u7406\u7684\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001ChatGPT\u306f\u30a8\u30e9\u30fc\u30d5\u30ea\u30fc(\u8aa4\u308a\u304c\u306a\u3044\u3053\u3068\uff09\u3067\u306f\u306a\u304f<\/strong>\u3001<\/span>\u8aa4\u3063\u305f\u975e\u8ad6\u7406\u7684\u306a\u56de\u7b54\u3092\u63d0\u4f9b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001ChatGPT\u306b\u3088\u3063\u3066\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u76f4\u3057\u3001<\/span>\u691c\u8a3c\u3059\u308b<\/b>\u3053\u3068\u3067\u3001\u8d77\u3053\u308a\u3046\u308b\u30a8\u30e9\u30fc\u3092\u56de\u907f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30a4\u30e1\u30fc\u30b8\u3068\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n <\/p>\n
-Creativity:<\/strong> Relying on ChatGPT for creative content may cause short- and long-term challenges. ChatGPT lacks <\/span>the lived experience of individuals <\/b>and understanding the complexity of human nature. Over-relying on ChatGPT may limit creative abilities, so it should be used to support ideation and enhance existing content while still <\/span>allowing room for human<\/b> creativity<\/b>.<\/span><\/p>\n-\u5275\u9020\u6027\u3002<\/strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092ChatGPT\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u306f\u3001\u77ed\u671f\u7684\u30fb\u9577\u671f\u7684\u306a\u8ab2\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002ChatGPT\u306b\u306f\u3001<\/span>\u500b\u4eba\u306e\u751f\u6d3b\u7d4c\u9a13<\/b>\u3084\u3001\u4eba\u9593\u306e\u8907\u96d1\u306a\u6027\u8cea\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u304c\u3042\u308a\u307e\u305b\u3093\u3002ChatGPT\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u3059\u308b\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u80fd\u529b\u304c\u5236\u9650\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001<\/span>\u4eba\u9593\u306e\u5275\u9020\u6027\u3092\u767a\u63ee\u3059\u308b\u4f59\u5730\u3092\u6b8b\u3057\u3064\u3064<\/b>\u3001\u30a2\u30a4\u30c7\u30a2\u51fa\u3057\u306e\u30b5\u30dd\u30fc\u30c8\u3084\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n <\/p>\n
\u301c\u307e\u3068\u3081\u301c<\/span><\/h2>\n\u00a0<\/span>\u3044\u304b\u304c\u3067\u3057\u305f\u304b\u3002<\/span><\/p>\nChat GPT\u306f\u8ab0\u3067\u3082\u4f7f\u3048\u308bAI\u3068\u3057\u3066\u3001\u3068\u3066\u3082\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\u4eba\u9593\u306e\u5275\u9020\u6027\u3092\u8d85\u3048\u308b\u80fd\u529b\u306f\u307e\u3060\u306a\u3044\u69d8\u3067\u3059\u304c\u3001\u82f1\u8a9e\u306e\u5b66\u7fd2\u306b\u3082\u304b\u306a\u308a\u5fdc\u7528\u3067\u304d\u305d\u3046\u3067\u3059\u306d\u3002<\/span><\/p>\n\u7b46\u8005\u306e\u8a00\u3046\u3088\u3046\u306b\u3001\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u3001\u8a00\u8a9e\u529b\u3068\u5275\u9020\u529b\u3092\u652f\u63f4\u3059\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n <\/p>\n
\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u307f\u306a\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f \u301c\u306f\u3058\u3081\u306b\u301c \u82f1\u8a9e\u5b66\u7fd2\u4e2d\u7d1a\u8005\u306e\u7686\u3055\u3093\u3001\u666e\u6bb5\u3069\u3093\u306a\u52c9\u5f37\u3092\u3057\u3066\u3044\u307e\u3059\u304b\uff1f \u5358\u8a9e\u5e33\u305f\u53c2\u8003\u66f8\u306b\u304b\u304b\u308a\u304d\u308a\u3067\u3001\u98fd\u304d\u3066\u3057\u307e\u3063\u305f\u306a\u3001\u3001\u3001\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u306f\u3044\u307e\u305b\u3093\u304b\uff1f \u305d\u3093\u306a\u65b9\u3078\u662f\u975e\u306b\u304a\u52e7\u3081\u3057\u305f\u3044\u52c9\u5f37\u6cd5\u306f\u3001\u751f\u306e\u82f1\u8a9e\u306b\u89e6\u308c\u308b\u3001\u82f1\u8a9e\u8a18\u4e8b\u3092\u8aad\u3080\u3053\u3068\u3067\u3059\uff01 \u82f1\u8a9e\u8a18\u4e8b\u3092\u8aad\u3080\u3053\u3068\u306f\u3001\u82f1\u8a9e\u306e\u8868\u73fe\u3092\u5b66\u7fd2\u3067\u304d\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5185\u5bb9\u3092\u81ea\u8eab\u306e\u82f1\u8a9e\u5b66\u7fd2\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u52c9\u5f37\u6cd5\u3067\u3059\u3002 \u305d\u3093\u306a…<\/p>\n","protected":false},"author":83,"featured_media":18348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,443],"tags":[486,255,130,285],"class_list":{"0":"post-17596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-learning","8":"category-test","9":"tag-486","10":"tag-255","11":"tag-130","12":"tag-285","13":"article cf"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/17596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/comments?post=17596"}],"version-history":[{"count":4,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/17596\/revisions"}],"predecessor-version":[{"id":18453,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/posts\/17596\/revisions\/18453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/media\/18348"}],"wp:attachment":[{"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/media?parent=17596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/categories?post=17596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fruitfulenglish.com\/blog\/wp-json\/wp\/v2\/tags?post=17596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}